August 2012
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Month August 2012

Encuesta, Inc. Sunsets Two Experimental Social Media Research Observation Communities

Encuesta, Inc. Sunsets Experimental Social Media Observation Communities

After six months of public engagement with tens of thousands of U.S. Hispanics, Encuesta, Inc. today announced the end of their use of two experimental Latino research platforms in the form of a “Q&A poll community” (“Encuesta” encuesta.com) and separately a non-partisan “public forum community” (“estamos UNIDOS” estamosunidos.com) designed to explore issues of great importance to the nation. Both public communities were deployed on sites using open-source online community software platforms and an even greater presence on Facebook and Twitter to promote participation and provide opportunities for observation. We thank the public for their interest and participation and want to commend our peers for their input and support.

The findings of the experiment will serve to improve bests practices in the area of social media monitoring, panel member acquisition, and the development of private insights communities (MROC) on behalf of our clients.

Image (Top): Example of Encuesta, Inc. Online Research Community Portal Entrance for Private Insight Communities (Proprietary MROC Using an Industry Leading Software Platform)

Images (Bottom): Branding Elements of Encuesta, Inc. Experimental Research Platforms